Ice Cream Galore Btec Unit 9

Ice Cream Galore Made by H. Hassan Index * P1 spot the promotional mix workd by two selected organisations for a selected product/service * P2 explain the component of promotion within the marketing mix for a selected product/service * P3 explain the role of publicise agencies and the media in the development of a successful promotional campaign * P4 explain the reasons behind the choice of media in a successful promotional campaign P1The Promotional mix contains out of different elements who are requirement for the information of all target customers that means its not just for the people who already jockey about the product but also for the people who are completely unaware it all depends on how you engross the elements of the promotional mix which are 1. Advertising Any paid form of non-personal communication finished mass media about a service or product or an idea is called advertising. It is done finished non personal channels or media.Print advertisements, advertiseme nts in Television, Radio, Billboard, Cataloges, Direct mails, In-store display, , emails, posters are some of the examples of advertising. Paid promotion and institution of cheeseparings, services, comes under the advertisement 2. Personal selling This is a process by which a person persuades the emptor to accept a product or a point of view or convince the buyer to take specific course of action through face to face contact. Examples sales Meetings, gross revenue presentations, sales training, samples and telemarketing etc.It can be of face-to-face or through tele mobilize contact. 3. Sales promotion numerous different products are often sold with a deduction. Companies use these kind of sales promotion a mountain. They do this so that more people will buy the product, resulting in a bigger win or so they can get rid of their old products because they are waiting for a refreshful product to come out 4. Public relations A lot of big businesses also buzz off a negative side . Its the PRs goals to make the business tactual sensation as good as possible for the public 5. Direct marketingDirect marketing is a way of marketing to a occurrence group such as young male students Business use very advanced ways into reaching the people they want to inform of their product or discount 6. Sponsorship Sponsorship is a way to of promoting by being connected to someone or something companies pay a lot to like an athlete article of clothing their name on his shirt P1/P2 BCC BCC is a high tech comp both selling all the galvanising equipment u need at your home. They use the promotional mix to attract customers and sell products. hey use a store as well as a web shop Advertising BCC has got a lot of commercials and nationally known slogans such as Low Prices High Service Personal Selling They use personal selling a lot, try walking in to a bcc store without getting jumped by a salesman. Their strategy is you come in to the store for headphones and you leave with a phone or tv. Sales Promotion They give you discount ,when u buy more than 1 product and give the fortune to pay it off with a monthly fee. Sponsorship They sponsored The Dutch soccer team at WK 2010 named Het officiele thuis supporters packet boat (http//www. nederlandsmedianetwerk. l/profiles/blogs/bcc-officieel-sponsor-van-de) Direct marketing They use direct marketing by sending u emails of their discount if youre in their database because u bought something from them in the past Public relations They are known because of their slogan Low Prices High Service. If something doesnt work they will immediately abet you out through the phone or at their store The role of their promotion that people are aware that they are thither and give them the image that they are the best and reliable with repairs and such so that u feel booming with buying a new TV without thinking that it might break .Unicef Unicef stands for United Nations Childrens Fund. Its a children rights organisat ion of the United Nations. Their Goal is that all children get the same rights such as education, food ,vaccinations and help cure aids and other diseases Advertising Unicef advertises a lot they have people on the streets appeal money. They got commercials and famous people supporting them at benefit concerts here Personal Selling They do use personal selling by for example the people who come knock on your door rhytidectomy money or have a stall with unicef shirts and caps that u can buySales promotion They dont give discounts because its about them helping children it depends on you how much u want to give there are no standard prices Sponsorship They sponsor one of the greatest soccer team in the earthly concern FC Barcelona and the Grand Prix as well as NASCAR. Direct Marketing They use direct marketing u can subscribe to their site and they send u emails and information about their campaigns or benefit concerts they look for people with a soft hart and care about children I think they mostly educate at rich housewives with children their ownPublic Relations They are extremely kind to u and u can endlessly call or mail them or go to their local office if u have any questions. Unicef depends on promotion they need it so people can donate money to them without promotion no one would trust the organisation with their money they would think that they will just keep it. They promote it with wretched children that are all bruised up so that they get your compassion and eventually your money.