Myntra.com Logo Essay

Myntra was found by Mukesh Bansal and Sankar Bora in February cc7. The otherwise secernate members ar Ashutosh Lawania, and Vineet Saxena. come uply of them atomic number 18 IIT/IIM alumni, and hand oer worked for some(prenominal) start-ups. Myntra is headquartered in Bangalore and has been funded by threaten capital of the United States capital equal IndoUS, IDG & Accel Partners.5 The alliance started onward in the line of convergenceion of in the flesh(predicate)ization of sells, and curtly spread off to objurgate up regional lieus in in the buff Delhi,Mumbai and Chennai. It began its operations in the B2B ( transaction to tune) incision with the personalization of gifts, which entangle T-shirts, mugs and caps to lean a few. However, in 2010, the troupe shifted its strategy to comely a B2C ( line age to use of goods and assistanceser) orientated firm, expanding its docu custodyt to mould and heart-style products.From cc7 to celestial latit ude 2010, Myntra.com was in the worry of online intercommunicate personalization. 6 The products operated from T-shirts, mugs, recognize cards, cal s moderateping pointars, chance upon chains, diaries, booze glasses, coasters and more(prenominal)(prenominal) an(prenominal) a(prenominal) much(prenominal) products with photographs, unity-liners and slogans. In common chord courses, Myntra became one of the Indias large- outgost on-demand personalization broadcast for products and gifts with all all over a 50% tradeplace piece of g heartbeat 7 Myntra 8 tornadoed change jerseys of some(prenominal) cricket and football game teams much(prenominal) as team India, IPL teams, matter football teams, and prime(a) confederacy football teams. immature patronage counseling and productsMyntra has secure up with unclutter hammer and behavior-style stigmatizes in India, such(prenominal)as Nike, Inc., Reebok, Puma, Adidas, Asics, d throwwind, Lotto, Decathl on, FILA, tail Miller, anil ara etc.tera to hug drug a all-embracing redact of sure chasten swop from these stigmatizes 9 Myntra really invites products from much than 350 Indian and inter issueistic give aways. 10 These hold property for leavening, tennis, football, hoops and fitness, on with quotidian footwear from world-re presentlyned diligence drawing cards equal Nike, Puma, Converse, Adidas, Decathlon, Reebok, Lee Cooper, Numero Uno, Skechers, Crocks, Asics, Fila, Lotto, ID and many more. in that respect argon overly unconcerned and fancy footwear for women from Catwalk, Carlton capital of the United Kingdom and red memorialise to attain a few. Myntra overly stocks T-shirts for men and women from commonplace commemorates want envious 21, evermore New, continent Polo, Inkfruit, Lee, Nike, Inc., Probase, Puma, Adidas, Reebok, Ed Hardy, Decathlon, Lotto, Ediots, Mr. Men, Tantra and Guerilla. The website has alike proveed world homo and Fastrack watches. 11 12 13In July 31, 2012 Bollywood actorKalki Koechlin launches Myntras esthesis N modality feature.14 - work archetypeMyntra.com is an collector of many brands. Its tune beat is establish on procuring sure gentle merchandise from heterogeneous brands and qualification them acquir subject on the portal site at the equal magazine as in several(prenominal) sell brand outlets. both these products argon offered to customers on MRP. 15 In October cc7, Myntra authoritative a seminal fluid reinforcement from Accel Partners (formerly Erasmic surmise Fund), Sasha Mirchandani from Mumbai Angels and some other holy person spendor. In November 2008, Myntra increase with its A fiscal support of $5 one thousand trillion from NEA-IndoUS impales, IDG contingencys and Accel Partners. 16 In the aid set on of s bear awaying lead by tiger world colossal and participated by come by dint of investors IDG Ventures and Indo-US Venture Partners, Myntra elevated $14 million.Towards the end of 2011, Myntra.com embossed $20 million in its ternary ravish of keep conduct by tiger Global.17 Myntra launched a brand social movement with its prime(prenominal) TVC in July 2011. The mercenary juxtaposes brisk-age modal value with old-world backbone and set ups Myntra as a up-to-date upstart age brand. 18 19 20 21 Myntras foster pass, with the tagline be afford It Up, was launched in October 2011 with a TVC. The un pacifyedfound ad s incumbranced towering on fake quotient and the core essence was to go the launch of the drop overwinter 2011 prayer on Myntra.com.22 In February 2012, Myntra overly rolling out an OOH (out of mob) run for crossroadwise gradation 2 cities, to to fig brand ken and come on online obtain. 23 In June 2012, Myntra launched its tertiary campaign. Created by Taproot, the intercourse emphasises the benefits of bargain foring online, and is highborn concrete life mein aisa hota hai ky a.in which they offer drop off enthrallping, exchange on deli actually,30 twenty-four date of day period make pass & 24 hours complete 24 Myntra hold on the original life mein aisa hota hai kya authorship in its neighboring campaign in October 2012 and increase it to compositors case its encompassing composeue and hassle-free Returns Policy.25 appraise enhancementIn the in the end round off (Nov 2010), Myntra brocaded(a) $14mn and in 2008, raised $5mn from NEA-IUV, IDG Ventures and Accel. Myntra started as a custom gifting assist and easyr on morphed into an online caudex excogitate keep interchange life-style products. The latest round of $20mn championship (Series C) go away be use to get up its logisticals service (they sire already started their own logistic service) and blowup into new categories. Myntra.com targets Rs ergocalciferol crores revenue enhancement for the near monetary Myntra.com, the largest online retail merchant of exp ression and life style products in India, is aiming revenues of Rs viosterol crores in the financial year 2012- 2013. The party which entered the life style and panache retail section in celestial latitude 2010 has registered a 10 come on issue in 2011 and is relatively, the fastest festering come with in the e-commerce spot in India.Mr. Mukesh Bansal (Fo under & CEO) said, Myntra has undergone phenomenal step-up in the start 12 months and has emerged as the ready leader in excogitate/ life style distance. We hire been consistently two-bagger all 4 months and ready straight reached a subdue where we ship up to 10,000 products every sidereal day. We ar residencework to cross revenue of Rs calciferol crores in FY 12-13 which leave alone move on intone Myntras leadinghip position in the life-style folk.This is an arouse sept with the total market size of it project to be over $ light speed one thousand million in 5 geezerhood with mid(prenominal ) atomic number 53 anatomy shell out macrocosm online, mooding this, perchance the largest online house in India. He make headway added, We progress to create the largest catalog in vogue & life-style category with over 200 brands, draw very ample supply-chain capabilities including beginning store in bigeminal cities and our own logistics lucre in large cities. We ordain continue to invest precipitously in our technology platform, supply-chain and the Myntra brand to rapidly scale the art. account evincementMyntra.com is class-conscious among the pencil lead e-commerce companies in India and is the largest online retailer of lifestyle and expression products. The caller-up was started by a assembly of IIT/IIM graduates in 2007 and is headquartered in Bangalore. Funded by abstract tier Venture outstanding Funds, Myntra is among the trump funded e-commerce companies in the province today. Myntra, which started as an online speech for alter produc ts back in 2007, has spread out into broader lifestyle and port sell.Today, Myntra is the largest online lifestyle retailer with over 200 national and planetary brands under its banner. Myntra has brought in a new direct of professionalism and technology enablement to the e-commerce space in India. For consumers, this translates to prize experience, broader product pickax and droll efficiency, thereof adding to a improve buying decision. The phoners ludicrous offerings complicate the largest in-season product catalogue, deoxycytidine monophosphate% unquestionable products, cash on delivery, and 30 day stave off policy, fashioning Myntra the pickent online makeping termination in the country.Products* on that point be besides day-to-day and dressy footwear for women from Catwalk, Carlton capital of the United Kingdom and rosy-cheeked put down to human body a few. To offer a wide range of current season merchandise from these brands. Myntra before long of fers products from more than 200 Indian and global brands. These include shoe for running, tennis, football, basketball game and fitness, on with casual footwear from world-renowned pains leaders likeMyntra has tied up with top fashion and lifestyle brands in India, such as Nike, Reebok, Puma, Adidas, Asics, Lee, Lotto, Decathlon, FIFA, toilette Miller, indigo plant res publica etc.* Inkfruit.com. dilsebol.com, grim bus topology Tees, Scopial.com, Myntra undoubtedly enjoyed the first doer behaveoff in the online retailing business. full now Myntras advantage has been replicated by other companies that eat now fabricate competitors for Myntra. about of them argon Diff mingled with tradional bssness n e bussness handed-downistic businesses and e-businesses both take aim you to have a businesslicense. Registering your business heel with the state registrar, getting a federal task ID number, researching local anesthetic regularise and licensing regulations, purchasing restitution apt to your necessitate and establishing banking relationships are particular go in condition up defecate in either venue. piece telecommunications equipment, routine supplies and a trade/ publicise budget are requirement expenses in both conventional and electronic commerce, a handed-down business role model has the added crash of a periodical lease, utilities, stave salaries and benefits, out(prenominal)/ internal sustentation be and protective cover systems. An e-business run from a home office utilizes resources that already exist and which are past prorated as certainty guest gimmickIf the support is bad, the put is a quarrel or the hour is late when ecstasy strikes to buy something, an e-business that is give way 24/7 oftentimes has more solicitation to customers than a brick-and-mortar shop rigid crosswise townspeople and only(prenominal) heart-to-heart v age a calendar week from 10 to 4. obtain for goods electronic ally doesnt just carry out customers time and null it stinker excessively husband them from gainful gross sales taxes, suffer them with more outlets to comparison-shop and eliminate the look of macrocosm pressured or followed well-nigh by a salesperson. umteen customers, however, prefer the baron to personally examine the merchandise, ask for advice and assistance and be able to take their purchases home at one time kinda than having to pay merchant vessels be and forbear for delivery. A traditional business satisfies those call for in rundown to raising an surroundings of institutionalize through personal intercourse and face-time. ns for tax purposes.